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RACER Sweepstakes: 2026 Petit Le Mans (Sep 30 - Oct 3)

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"What you as a driver are offering to sponsors isn't really your competitive results. That's not what drives sales."

The Creative Drive

"What you as a driver are offering to sponsors isn't really your competitive results. That's not what drives sales."

By RACER Staff - Dec 9, 2025, 12:04 PM ET

Whether you’re trying to get into competitive drifting or stunt driving, Zandara Kennedy’s advice is the same. And it may not be what you’re expecting.“If you can do anything else, you should do that,” she says in the latest episode of The Creative Drive.“But the people who are not deterred...

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